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	<title>Laboratory4.com &#187; FLARtoolkit</title>
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	<link>http://www.laboratory4.com</link>
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		<title>Augmented Reality (AR) Development Resources</title>
		<link>http://www.laboratory4.com/augmented-reality-ar-development-resources/</link>
		<comments>http://www.laboratory4.com/augmented-reality-ar-development-resources/#comments</comments>
		<pubDate>Wed, 12 May 2010 20:04:07 +0000</pubDate>
		<dc:creator>Jarrell Pair</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[AR development]]></category>
		<category><![CDATA[AR resources]]></category>
		<category><![CDATA[artoolkit]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[augmented reality development]]></category>
		<category><![CDATA[augmented reality resources]]></category>
		<category><![CDATA[FLARtoolkit]]></category>
		<category><![CDATA[Flash AR]]></category>
		<category><![CDATA[Flash ARToolKit]]></category>

		<guid isPermaLink="false">http://laboratory4.com/?page_id=414</guid>
		<description><![CDATA[FLARToolKit (Flash ARToolKit) Development

Introduction to Augmented Reality (gotoandlearn.com)


FlarToolkit/Flash Augmented Reality Getting Started (mikkoh.com)


Getting Started with Augmented Reality / FLARToolKit (marcpelland.com)


FLARToolkit Homepage


ARToolkit Marker Generator (flash.tarotaro.org)

Augmented Reality Technology Overview

Augmented Reality Wikipedia Entry


&#8220;The Reality of Augmented Reality&#8221; (laboratory4.com)

]]></description>
			<content:encoded><![CDATA[<p><span style="text-decoration: underline;"><strong>FLARToolKit (Flash ARToolKit) Development</strong></span></p>
<ul>
<li><a title="Introduction to Augmented Reality" href="http://www.gotoandlearn.com/play?id=105">Introduction to Augmented Reality (gotoandlearn.com)</a></li>
</ul>
<ul>
<li><a title="FlarToolkit/Flash Augmented Reality Getting Started" href="http://www.mikkoh.com/blog/2008/12/flartoolkitflash-augmented-realitygetting-started/">FlarToolkit/Flash Augmented Reality Getting Started (mikkoh.com)</a></li>
</ul>
<ul>
<li><a title="Getting Started with Augmented Reality / FLARToolKit" href="http://www.marcpelland.com/2009/03/26/getting-started-with-augmented-reality-flartoolkit/">Getting Started with Augmented Reality / FLARToolKit (marcpelland.com)</a></li>
</ul>
<ul>
<li><a href="http://www.libspark.org/wiki/saqoosha/FLARToolKit/en">FLARToolkit Homepage</a></li>
</ul>
<ul>
<li><a title="ARToolkit Marker Generator" href="http://flash.tarotaro.org/blog/2008/12/14/artoolkit-marker-generator-online-released/">ARToolkit Marker Generator (flash.tarotaro.org)</a></li>
</ul>
<p><span style="text-decoration: underline;"><strong>Augmented Reality Technology Overview</strong></span></p>
<ul>
<li><a title="Augmented Reality Wikipedia Entry" href="http://en.wikipedia.org/wiki/Augmented_reality">Augmented Reality Wikipedia Entry</a></li>
</ul>
<ul>
<li><a title="The Reality of Augmented Reality" href="http://laboratory4.com/2010/01/the-reality-of-augmented-reality/">&#8220;The Reality of Augmented Reality&#8221; (laboratory4.com)</a></li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.laboratory4.com/augmented-reality-ar-development-resources/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Augmented Reality Explosions</title>
		<link>http://www.laboratory4.com/arexplosions/</link>
		<comments>http://www.laboratory4.com/arexplosions/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 23:01:12 +0000</pubDate>
		<dc:creator>Jarrell Pair</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[augmented]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[explosions]]></category>
		<category><![CDATA[fire]]></category>
		<category><![CDATA[FLARtoolkit]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[pyro]]></category>
		<category><![CDATA[pyrotechnics]]></category>
		<category><![CDATA[reality]]></category>

		<guid isPermaLink="false">http://laboratory4.com/?page_id=196</guid>
		<description><![CDATA[
Webcam owners can print a marker, visit a website, and experience explosions and fire in the palm of their hands!
An innovative feature for engaging consumers within interactive web promotions and games.
Developed using the FLARToolkit

Experience it Yourself!

Follow the instructions below the video.


Do you have a webcam?

If so, you can try it out.
First, print out this marker [...]]]></description>
			<content:encoded><![CDATA[<ul>
<li>Webcam owners can print a marker, visit a website, and experience explosions and fire in the palm of their hands!</li>
<li>An innovative feature for engaging consumers within interactive web promotions and games.</li>
<li>Developed using the <a title="FLARToolkit information" href="http://www.insideria.com/2009/07/flartoolkit-and-flarmanager.html">FLARToolkit</a></li>
</ul>
<h3><strong>Experience it Yourself!</strong></h3>
<ul>
<li>Follow the instructions below the video.</li>
</ul>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/_Atjx8U0eqM&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/_Atjx8U0eqM&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<h3><strong>Do you have a webcam?</strong></h3>
<ul>
<li>If so, you can try it out.</li>
<li>First, print out this <a title="Get the Tracking Marker" href="http://www.laboratory4.com/wp-content/uploads/arexplosions/explosionmarker.pdf">marker</a> (<a title="Get the Adobe Reader" href="http://www.adobe.com/go/reader">Adobe Acrobat Reader required</a>).</li>
<li>Plug in your webcam</li>
<li>Once the application starts, allow flash to access your camera when it asks, and hold the printed symbol in front of the webcam</li>
</ul>
<h2><a class="aligncenter" title="Augmented Reality Explosions Demo" href="http://www.laboratory4.com/wp-content/uploads/arexplosions"><strong>Click Here to Begin</strong></a></h2>
<h3><strong><a title="See more augmented reality demos" href="http://www.laboratory4.com/ardemos">See More Augmented Reality Demos</a><br />
</strong></h3>
]]></content:encoded>
			<wfw:commentRss>http://www.laboratory4.com/arexplosions/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Augmented Reality Business Card</title>
		<link>http://www.laboratory4.com/arbusinesscard/</link>
		<comments>http://www.laboratory4.com/arbusinesscard/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 22:35:43 +0000</pubDate>
		<dc:creator>Jarrell Pair</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[augmented]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[bizcard]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business card]]></category>
		<category><![CDATA[card]]></category>
		<category><![CDATA[FLARtoolkit]]></category>
		<category><![CDATA[reality]]></category>

		<guid isPermaLink="false">http://laboratory4.com/?page_id=198</guid>
		<description><![CDATA[
A person&#8217;s business card is printed with a special marker.
Webcam owners can visit a website, hold up the card, and view a special message from the card owner&#8217;s video avatar.
Developed using the FLARToolkit

Experience it Yourself!

Follow the instructions below the video.


Do you have a webcam?

If so, you can try it out.
First, print out this marker (Adobe [...]]]></description>
			<content:encoded><![CDATA[<ul>
<li>A person&#8217;s business card is printed with a special marker.</li>
<li>Webcam owners can visit a website, hold up the card, and view a special message from the card owner&#8217;s video avatar.</li>
<li>Developed using the <a title="FLARToolkit information" href="http://www.insideria.com/2009/07/flartoolkit-and-flarmanager.html">FLARToolkit</a></li>
</ul>
<h3><strong>Experience it Yourself!</strong></h3>
<ul>
<li>Follow the instructions below the video.</li>
</ul>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/y1zMiyJ34vc&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/y1zMiyJ34vc&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<h3><strong>Do you have a webcam?</strong></h3>
<ul>
<li>If so, you can try it out.</li>
<li>First, print out this <a title="Get the Tracking Marker" href="http://www.laboratory4.com/wp-content/uploads/arbusinesscard/businesscardmarker.pdf">marker</a> (<a title="Get the Adobe Reader" href="http://www.adobe.com/go/reader">Adobe Acrobat Reader required</a>).</li>
<li>Plug in your webcam</li>
<li>Once the application starts, allow flash to access your camera when it asks, and hold the printed symbol in front of the webcam</li>
</ul>
<h2><a title="AR Fashion Show Application Page" href="http://www.laboratory4.com/wp-content/uploads/arbusinesscard"><strong>Click Here to Begin</strong></a></h2>
<h3><strong><a title="See more augmented reality demos" href="http://www.laboratory4.com/ardemos">See More Augmented Reality Demos</a><br />
</strong></h3>
]]></content:encoded>
			<wfw:commentRss>http://www.laboratory4.com/arbusinesscard/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Augmented Reality Pets</title>
		<link>http://www.laboratory4.com/arpets/</link>
		<comments>http://www.laboratory4.com/arpets/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 06:42:57 +0000</pubDate>
		<dc:creator>Jarrell Pair</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[augmented]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[duck]]></category>
		<category><![CDATA[duckling]]></category>
		<category><![CDATA[ducklings]]></category>
		<category><![CDATA[FLARtoolkit]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pets]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[puppies]]></category>
		<category><![CDATA[puppy]]></category>
		<category><![CDATA[reality]]></category>
		<category><![CDATA[virtual]]></category>

		<guid isPermaLink="false">http://laboratory4.com/?page_id=200</guid>
		<description><![CDATA[
Webcam owners can print a marker, visit a website, and experience virtual pets in their homes.
An innovative way to engage consumers with interactive web promotions and games.
Developed using the FLARToolkit

Experience it Yourself!

Follow the instructions below the videos.



Do you have a webcam?

If so, you can try it out.
First, print out this marker (Adobe Acrobat Reader required).
Plug [...]]]></description>
			<content:encoded><![CDATA[<ul>
<li>Webcam owners can print a marker, visit a website, and experience virtual pets in their homes.</li>
<li>An innovative way to engage consumers with interactive web promotions and games.</li>
<li>Developed using the <a title="FLARToolkit information" href="http://www.insideria.com/2009/07/flartoolkit-and-flarmanager.html">FLARToolkit</a></li>
</ul>
<h3><strong>Experience it Yourself!</strong></h3>
<ul>
<li>Follow the instructions below the videos.</li>
</ul>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/DloSDtniJss&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/DloSDtniJss&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/R6FgLPCmbog&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/R6FgLPCmbog&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<h3><strong>Do you have a webcam?</strong></h3>
<ul>
<li>If so, you can try it out.</li>
<li>First, print out this <a title="Get the Tracking Marker" href="http://www.laboratory4.com/wp-content/uploads/arfashion/fashionmarker.pdf">marker</a> (<a title="Get the Adobe Reader" href="http://www.adobe.com/go/reader">Adobe Acrobat Reader required</a>).</li>
<li>Plug in your webcam</li>
<li>Once the application starts, allow flash to access your camera when it asks, and hold the printed symbol in front of the webcam</li>
</ul>
<h2><a href="http://www.laboratory4.com/wp-content/uploads/arpets"><strong>Click Here to Begin</strong></a></h2>
<h3><strong><a title="See more augmented reality demos" href="http://www.laboratory4.com/ardemos">See More Augmented Reality Demos</a><br />
</strong></h3>
]]></content:encoded>
			<wfw:commentRss>http://www.laboratory4.com/arpets/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Augmented Reality Fashion Show</title>
		<link>http://www.laboratory4.com/arfashion/</link>
		<comments>http://www.laboratory4.com/arfashion/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 22:40:43 +0000</pubDate>
		<dc:creator>Jarrell Pair</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[artoolkit]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fashion magazine]]></category>
		<category><![CDATA[fashion show]]></category>
		<category><![CDATA[FLARtoolkit]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[model]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[runway]]></category>
		<category><![CDATA[runway show]]></category>

		<guid isPermaLink="false">http://laboratory4.com/?page_id=194</guid>
		<description><![CDATA[
Webcam owners can print a marker, visit a website, and experience a fashion show in their own homes.
An innovative feature to engage magazine consumers with interactive web promotions.
Developed using the FLARToolkit

Experience it Yourself!

Follow the instructions below the videos.



Do you have a webcam?

If so, you can try it out.
First, print out this marker (Adobe Acrobat Reader [...]]]></description>
			<content:encoded><![CDATA[<ul>
<li>Webcam owners can print a marker, visit a website, and experience a fashion show in their own homes.</li>
<li>An innovative feature to engage magazine consumers with interactive web promotions.</li>
<li>Developed using the <a title="FLARToolkit information" href="http://www.insideria.com/2009/07/flartoolkit-and-flarmanager.html">FLARToolkit</a></li>
</ul>
<h3><strong>Experience it Yourself!</strong></h3>
<ul>
<li>Follow the instructions below the videos.</li>
</ul>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/8zBdoBcqWLc&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/8zBdoBcqWLc&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/W7Tkx5qrww4&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/W7Tkx5qrww4&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<h3><strong>Do you have a webcam?</strong></h3>
<ul>
<li>If so, you can try it out.</li>
<li>First, print out this <a title="Get the Tracking Marker" href="http://www.laboratory4.com/wp-content/uploads/arfashion/fashionmarker.pdf">marker</a> (<a title="Get the Adobe Reader" href="http://www.adobe.com/go/reader">Adobe Acrobat Reader required</a>).</li>
<li>Plug in your webcam</li>
<li>Once the application starts, allow flash to access your camera when it asks, and hold the printed symbol in front of the webcam</li>
</ul>
<h2><a title="AR Fashion Show Application Page" href="http://www.laboratory4.com/wp-content/uploads/arfashion"><strong>Click Here to Begin</strong></a></h2>
<h3><strong><a title="See more augmented reality demos" href="http://www.laboratory4.com/ardemos">See More Augmented Reality Demos</a><br />
</strong></h3>
]]></content:encoded>
			<wfw:commentRss>http://www.laboratory4.com/arfashion/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Augmented Reality Demos</title>
		<link>http://www.laboratory4.com/ardemos/</link>
		<comments>http://www.laboratory4.com/ardemos/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 03:59:08 +0000</pubDate>
		<dc:creator>Jarrell Pair</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[augmented]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[business card]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[explosions]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fashion show]]></category>
		<category><![CDATA[FLARtoolkit]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[model]]></category>
		<category><![CDATA[pets]]></category>
		<category><![CDATA[promtion]]></category>
		<category><![CDATA[reality]]></category>
		<category><![CDATA[runway]]></category>
		<category><![CDATA[runway model]]></category>
		<category><![CDATA[runway show]]></category>

		<guid isPermaLink="false">http://laboratory4.com/?page_id=192</guid>
		<description><![CDATA[A series of demos illustrating how augmented reality can be used to create interactive web promotions and games for enhancing consumer engagement


Augmented Reality Fashion Show


Augmented Reality Pets


Augmented Reality Business Card


Augmented Reality Explosions


]]></description>
			<content:encoded><![CDATA[<h3>A series of demos illustrating how augmented reality can be used to create interactive web promotions and games for enhancing consumer engagement</h3>
<ul>
<li>
<h3><a class="aligncenter" title="Augmented Reality Fashion Show Demo" href="http://www.laboratory4.com/arfashion">Augmented Reality Fashion Show</a></h3>
</li>
<li>
<h3><a title="Augmented Reality Pets Demo" href="http://www.laboratory4.com/arpets">Augmented Reality Pets</a></h3>
</li>
<li>
<h3><a class="aligncenter" title="Augmented Reality Business Card Demo" href="http://www.laboratory4.com/arbusinesscard">Augmented Reality Business Card</a></h3>
</li>
<li>
<h3><a title="Augmented Reality Explosions Demo" href="http://www.laboratory4.com/arexplosions">Augmented Reality Explosions</a></h3>
</li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.laboratory4.com/ardemos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Live Concerts in Your Hand: Big Boi and Blink-182 in Augmented Reality</title>
		<link>http://www.laboratory4.com/2009/07/live-concerts-in-your-hand-big-boi-and-blink-182-in-augmented-reality/</link>
		<comments>http://www.laboratory4.com/2009/07/live-concerts-in-your-hand-big-boi-and-blink-182-in-augmented-reality/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 00:40:15 +0000</pubDate>
		<dc:creator>Jarrell Pair</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[computer vision]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[Big Boi]]></category>
		<category><![CDATA[Blink 182]]></category>
		<category><![CDATA[Doritos]]></category>
		<category><![CDATA[Doritos Late Night]]></category>
		<category><![CDATA[doritoslatenight.com]]></category>
		<category><![CDATA[Duran Duran]]></category>
		<category><![CDATA[FLARtoolkit]]></category>
		<category><![CDATA[Flash Augmented Reality Toolkit]]></category>
		<category><![CDATA[Hiro Kato]]></category>
		<category><![CDATA[Hirokazu Kato]]></category>
		<category><![CDATA[Human Interface Technology Lab]]></category>
		<category><![CDATA[Mark Billinghurst]]></category>

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		<description><![CDATA[Recently, Doritos began an innovative campaign, Doritos Late Night, in which you can use a webcam and a bag of chips to see a concert appear in your hands.  Bags of Doritos have been printed with a computer vision tracking marker which the webcam detects and uses to render a pre-recorded 3D concert.  [...]]]></description>
			<content:encoded><![CDATA[<p>Recently, Doritos began an innovative campaign, <a href="http://doritoslatenight.com">Doritos Late Night</a>, in which you can use a webcam and a bag of chips to see a concert appear in your hands.  Bags of Doritos have been printed with a computer vision tracking marker which the webcam detects and uses to render a pre-recorded 3D concert.  To see the 3D concert, you must first purchase a bag of Doritos printed with the marker.  Next, you plug in your webcam, visit <a href="http://doritoslatenight.com">doritoslatenight.com </a> and hold the bag in front of the camera.  You can choose to see concerts from either <a href="http://en.wikipedia.org/wiki/Big_Boi">Big Boi</a> or <a href="http://en.wikipedia.org/wiki/Blink_182">Blink-182</a>.  The site was developed using the <a href="http://www.libspark.org/wiki/saqoosha/FLARToolKit/en">Flash AR Toolkit (FLARToolkit)</a>.  </p>
<p>Here are video captures of the performances.</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/mfSLcvt7nSY&#038;rel=0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_profilepage&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/mfSLcvt7nSY&#038;rel=0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_profilepage&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/ep1WksdKcIQ&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ep1WksdKcIQ&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>This promotion is an excellent example of using innovative technology and engaging content to capture audience attention.  Simultaneously, it provides a unique avenue for artists to promote their music and live shows.  </p>
<p><a href="http://en.wikipedia.org/wiki/Augmented_reality">Augmented reality (AR)</a> is a technology that has been around for quite a while, primarily in the academic and research domains.  Recently, its mainstream presence has increased due to the development of the Flash version of the Augmented Reality Toolkit <a href="http://www.libspark.org/wiki/saqoosha/FLARToolKit/en"> (FLARToolkit)</a>.  The <a href="http://www.hitl.washington.edu/artoolkit/">ARToolkit</a> was developed by <a href="http://www.hitlabnz.org/wiki/Hirokazu_Kato_visit">Dr. Hirokazu Kato</a> with <a href="http://www.hitlabnz.org/wiki/Mark_Billinghurst">Dr. Mark Billinghurst</a> at the University of Washington&#8217;s <a href="http://www.hitl.washington.edu/">Human Interface Technology Lab (HITLAB)</a> over ten years ago.  </p>
<p>In 2000-2001, I led a team which modified the original C based <a href="http://www.hitl.washington.edu/artoolkit/">ARToolkit</a> to work on 3D accelerated desktop Windows PC&#8217;s.  We used the toolkit to develop interactive augmented reality projections for the band <a href="http://www.duranduran.com">Duran Duran&#8217;s</a> live concert tour. Here&#8217;s a video of ARToolkit effects that we used in the live shows.  </p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/ZG9g4qz9yoA&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ZG9g4qz9yoA&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>The project was documented in this presentation at the 2002 Augmented Reality Toolkit Workshop:</p>
<p><a href="http://ieeexplore.ieee.org/xpl/freeabs_all.jsp?tp=&#038;arnumber=1107010">Jarrell Pair, Jeff Wilson, Jeff Chastine, Maribeth Gandy. &#8220;The Duran Duran Project: The Augmented Reality Toolkit in Live Performance&#8221;. The First IEEE International Augmented Reality Toolkit Workshop, 2002.</a> <a href="http://laboratory4.com/wp-content/uploads/2009/07/DuranDuranaugmentedreality_ART02.pdf">Download PDF</a></p>
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