<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Laboratory4.com &#187; Advertising</title>
	<atom:link href="http://www.laboratory4.com/tag/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.laboratory4.com</link>
	<description></description>
	<lastBuildDate>Fri, 03 Feb 2012 02:34:30 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>The Reality of Augmented Reality</title>
		<link>http://www.laboratory4.com/2010/01/the-reality-of-augmented-reality/</link>
		<comments>http://www.laboratory4.com/2010/01/the-reality-of-augmented-reality/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 19:41:25 +0000</pubDate>
		<dc:creator>Jarrell Pair</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[computer vision]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[digital signage]]></category>

		<guid isPermaLink="false">http://laboratory4.com/?p=283</guid>
		<description><![CDATA[In 2009 augmented reality technology (AR) became mainstream.  Though it has been under development for over four decades, in the past year it was prominently featured in major ad campaigns and was on the cover of Esquire.  Concurrently, Layar, Wikitude, and a number of AR applications were released for mobile phones.  The future [...]]]></description>
			<content:encoded><![CDATA[<p>In 2009 <a href="http://en.wikipedia.org/wiki/Augmented_reality">augmented reality</a> technology (AR) became mainstream.  Though it has been under development for over four decades, in the past year it was prominently featured in <a href="http://funkadelicadvertising.blogspot.com/2009/06/top-10-augmented-reality-adveritising.html">major ad campaigns</a> and was on the <a href="http://mashable.com/2009/10/30/esquire-augmented-reality/">cover of Esquire</a>.  Concurrently, <a href="http://www.readwriteweb.com/archives/new_version_of_layar_makes_augmented_reality_socia.php">Layar</a>, <a href="http://www.mobilizy.com/en/wikitude-ein-reisefuhrer">Wikitude</a>, and a number of AR applications were released for mobile phones.  The future potential of AR has now captured the imagination of both the public and the press.  The hype surrounding this technology  is similar to the excitement over virtual reality during the 1990’s and 3D online communities, namely Second Life, during this past decade.  Unfortunately, in the mind of consumers, neither of these technologies lived up to the <a href="http://www.massively.com/2009/02/24/second-lifes-hype-is-dead-again/">hype</a>.  Due to a lack of understanding, virtual reality and 3D online communities were unfairly and prematurely dismissed as failures by many.   AR is in danger of suffering the same fate.  Geoff Northcott described the situation well in his post       <a href="http://geoffnorthcott.com/blog/2009/05/augmented-reality-second-life-and-the-trough-of-disillusionment/">Augmented Reality, Second Life, and the Trough of Disillusionment</a>.</p>
<p>In an effort to help manage expectations regarding AR technology, I will briefly describe what works today while clarifying what we can expect in the future.</p>
<p><span id="more-283"></span></p>
<h3><strong>Augmented Reality Glasses are not Viable in the Near Term</strong></h3>
<p>When covering AR, a number of technology pundits have assumed that within the next few years, we can expect head mounted displays or augmented reality “glasses” to become the best display for AR applications.  Without a doubt, it would be groundbreaking if a high quality AR display could be built into the form factor of sunglasses.  Unfortunately, a lightweight, wide field of view, daylight readable, head mounted display (HMD) at mass market prices is not something we can expect to see in the next five years.    I have either bought or used most head mounted displays sold commercially since 1992, and I have seen great strides over the years in HMD resolution, brightness, and power usage.  To illustrate where the technology now stands, here are the best that I have used.</p>
<p>-<a href="http://www.fakespacelabs.com/">Fakespace Labs “Wide 5” </a>:  Easily, the most immersive head mounted display I have tried, it can be modified for video see through augmented reality applications.</p>
<p>-<a href="http://www.link.com/ahmd.html">The “Advanced Helmet Mounted Display&#8221;</a>:  <a href="http://www.opticalres.com/"> Optical Research Associates</a>, a firm that helped fix the Hubble telescope, designed the optics.  It has an amazing field of view, it’s optical see through, and has great resolution.  It is also very large and is intended for helmet mounting.</p>
<p>-<a href="http://www.3dvisor.com/">eMagin Z800 3Dvisor</a>: It has a relatively small form factor, it&#8217;s very affordable, uses OLED’s, and it can be adapted for video see through augmented reality applications. The field of view is limited.</p>
<p>No one has yet delivered a wide field of view display in a small package that approaches the footprint of sunglasses as the public expects. With significant engineering investments, innovative approaches from companies such as <a href="http://www.lumus-optical.com/">Lumus</a>, <a href="http://www.opticalres.com/">ORA</a>, and <a href="http://www.digilens.com/Eye_Display.html">Digilens</a> may show promise in solving this problem.  In addition to optics issues, eye strain and other head mounted display ergonomics problems must be dealt with.  For a detailed overview of the current and future state of head mounted display technology, I suggest the following:</p>
<p style="padding-left: 30px;">-<em>The Coming Generation of Head-worn Displays (HWDs): Will the Future come to us through new Eyes? Kevin and Jannick Rolland-Thompson, James P. McGuire, and Ozan Cakmakci, Optical Society of America 2009 Annual Meeting, San Jose, CA</em> <a href="http://www.ora-blogs.com/files/osa09_vr_final-1.pdf">Download PDF</a></p>
<p style="padding-left: 30px;">-<em>The Past, Present, and Future of Head Mounted Display Designs” by Jannick Rolland and Ozan Cakmakci (College of Optics and Photonics: CREOL &amp; FPCE, University of Central Florida) </em><a href="http://students.creol.ucf.edu/ozan/papers/5638-60-Rolland.pdf">Download PDF</a></p>
<p>Ultimately, there will be no single “ultimate” AR display.   Instead, the type of display used for AR will be determined by the needs of the application. Current and future developers will have a range of options including smart phone screens, handheld tablets, desktop monitors, micro projectors, and AR glasses.</p>
<h3>GPS and Compass is not Enough</h3>
<p>There are a number of mobile augmented reality applications, namely Layar, Wikitude, and the <a href="http://mashable.com/2009/08/27/yelp-augmented-reality/">Yelp Monocle</a>, which use GPS and compass data to overlay graphic information on a live video view of the real world.  Though these applications are novel and interesting, the data provided by a mobile device’s GPS and compass is simply not precise enough to deliver a quality AR user experience.  Information overlays usually appear to wobble or bounce around the video view.   Consumers will rarely use these applications after the novelty factor wears off.  At best, these applications provide an alternative viewing mode for data that should be first presented on a 2D map or in a list.  Here’s a well written piece from New Scientist commenting on the current state of mobile augmented reality applications: <a href="http://www.newscientist.com/article/mg20327267.700-augmented-reality-gets-off-to-a-wobbly-start.html">Augmented Reality Gets off to a Wobbly Start</a></p>
<h3>Sensor Fusion is the Answer</h3>
<p>The best approach to AR tracking and registration involves hybrid tracking and sensor fusion techniques which use computer vision technology in conjunction with GPS and compass data. This paper provides deeper insight.</p>
<p style="padding-left: 30px;">-<em>Azuma, Ronald T., Bruce R. Hoff, Howard E. Neely III, Ronald Sarfaty, Michael J. Daily, Gary Bishop, Vern Chi, Greg Welch, Ulrich Neumann, Suya You, Rich Nichols, and Jim Cannon. Making Augmented Reality Work Outdoors Requires Hybrid Tracking. Proceedings of the First International Workshop on Augmented Reality, (San Francisco, CA, 1 November 1998), 219-224. </em><a href="http://www.cs.unc.edu/~azuma/IWARpos.pdf">Download PDF</a></p>
<p>Mobile augmented reality applications using a variety of sensor fusion techniques have been prototyped over the years, and we will hopefully see applications leveraging them on the market soon.</p>
<h3>AR Hardware Platforms for Today</h3>
<p>Here are five AR hardware platforms that developers can utilize today for creating augmented reality applications.</p>
<h4>-Webcams</h4>
<p style="padding-left: 30px;">In the past year, there has been an explosion of ad campaigns which deliver webcam based AR experiences through an internet site or a downloadable application.  Most of these utilized the <a href="http://www.insideria.com/2009/07/flartoolkit-and-flarmanager.html">FLARToolkit</a>.  I’ve used it to develop a number of AR web demos, available via the links below.</p>
<p style="padding-left: 30px;">-<a href="http://devblog.lp33.tv/aralbum/">Augmented Reality Interactive Album Cover</a></p>
<p style="padding-left: 30px;">-<a href="http://devblog.lp33.tv/arconcert/">Augmented Reality Concert</a></p>
<p style="padding-left: 30px;">-<a href="http://laboratory4.com/arfashion/">Augmented Reality Fashion Ad</a></p>
<p style="padding-left: 30px;">-<a href="http://laboratory4.com/arbusinesscard/">Augmented Reality Business Card</a></p>
<h4>-Kiosks, Digital Signage, Window Displays</h4>
<p style="padding-left: 30px;">Webcam AR applications can be packaged as interactive kiosks, digital signs, or window displays installed in retail locations as seen in this excellent <a href="http://www.web-strategist.com/blog/2009/11/16/video-augmented-reality-at-lego-store-digital-box/">example from Lego</a> and this <a href="http://lueti.posterous.com/augmented-reality-coraline">one promoting the movie <em>Coraline</em></a>.</p>
<h4>-3G Smartphones</h4>
<p style="padding-left: 30px;">3G smartphones have enormous potential for AR applications.  Phones from manufacturers including Apple, HTC, and Nokia are equipped with a camera, GPS, compass, accelerometers, and 3D graphics capabilities.  These devices have enormous potential for AR applications. Unfortunately developers are currently more limited by the restrictions of manufacturer API’s than by the hardware itself.  For example, developers cannot  currently release iPhone applications which directly perform vision based tracking on the camera’s videostream.   Computer vision based AR applications that are currently in the app store rely on analyzing still frames which limits the AR experience.   In 2010, hopefully these frustrating API barriers will be overcome, and we can see vision based AR applications proliferate on mobile devices.</p>
<h4>-Game Consoles</h4>
<p style="padding-left: 30px;">Augmented reality first came to game consoles when <a href="http://articles.latimes.com/2004/jan/18/business/fi-eyetoy18">Dr. Richard Marks</a> invented the <a href="http://en.wikipedia.org/wiki/EyeToy">EyeToy</a> for the Playstation 2.  More recently, we have seen the release of AR applications for the Playstation 3 (PS3) with the <a href="http://www.gamespot.com/ps3/puzzle/theeyeofjudgment/review.html?om_act=convert&amp;om_clk=gssummary&amp;tag=summary;read-review">Eye of Judgment</a> and the <a href="http://kotaku.com/5324927/ps3s-eyepet-hits-this-holiday-we-take-it-for-a-virtual-walk">Eyepet</a>.  In 2010, Sony is expected to debut their <a href="http://gizmodo.com/5276068/ps3-motion-controller-may-be-the-best-game-motion-capture-yet">motion controller</a> which will further extend the PS3&#8242;s AR capabilites.  Here&#8217;s an article where <a href="http://www.pcworld.com/article/169398/exclusive_sony_answers_12_questions_about_playstation_3_motion_control.html/">Richard Marks</a> answers questions about the motion controller along with a video showing a <a href="http://kotaku.com/5294375/sonys-magic-eyetoy-wand-when-it-was-for-the-ps2">precursor running on the Playstation 2</a>.</p>
<p style="padding-left: 30px;">Microsoft’s heavily publicized <a href="http://kokugamer.com/2009/12/30/is-natal-being-over-hyped/">Project Natal</a> should provide a set of tools for authoring AR experiences for the Xbox 360.  Hopefully developers will be able to embrace AR and ingeniously incorporate it into their game designs.</p>
<h4>-Tablets</h4>
<p style="padding-left: 30px;">Researchers have extensively used tablets to prototype AR applications proving the viability of the tablet as an AR platform.   Most of these demos were created using the last generation of tablets from HP and Toshiba.  Those these devices provided great functionality, they were not widely accepted by consumers.  Here&#8217;s a <a href="http://www.robots.ox.ac.uk/~gk/publications/KleinDrummond2004ISMAR.pdf">2004 AR paper</a> from <a href="http://www.robots.ox.ac.uk/~gk/">George Klein</a> et. al. which utilized the <a href="http://en.wikipedia.org/wiki/Compaq_TC1000">HP TC1000 tablet</a>.    With its sleek design and form factor, Apple’s forthcoming tablet may have greater success. <a href="http://www.wired.com/gadgetlab/2009/12/approaching-january-apple-tablet-rumors-gain-serious-momentum/">Apple’s tablet</a> will reportedly be equipped with a camera which could make it another excellent AR platform.  The process of porting an iPhone application to the Apple tablet is expected to be a straightforward process which could encourage the release of AR applications with versions for both devices.</p>
<h3>Focus on Utility and Fun, not Novelty</h3>
<p>After the “wow factor” wears off, there’s a risk that consumers may begin to dismiss AR as a gimmick rather than a technology that provides real value. Developers can prevent this situation from happening by using AR to design applications that focus on utility and fun rather than the novelty of seeing an object pop out of a marker.</p>
<p>A great example of a useful AR tool is the <a href="http://www.adweek.com/aw/content_display/news/digital/e3i388dc3328f74c5ee152e36f2b608b604">US Postal Service&#8217;s box measurement application</a>.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/WpS3LeCiCtc&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/WpS3LeCiCtc&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Try it <a href="https://www.prioritymail.com/simulator.asp">here</a>.</p>
<p>This application <a href="http://www.brandrepublic.com/News/946623/Augmented-reality-turns-breakfast-cereal-3D-games-console/">turns a cereal box into an interactive game</a>.  It&#8217;s a fun gaming experience which simultaneously promotes a new film.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/TzCMAgVrPFc&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/TzCMAgVrPFc&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Both of these applications provide unique value helping consumers understand that AR is a technology that is useful beyond just being an attention grabbing feature.</p>
<h3>The Road Ahead</h3>
<p>For those who have been a part of the AR community since its infancy and those who are just entering the field, these are very exciting times.  After decades of research, mass market AR applications are finally viable and can be delivered on a variety of platforms.  If developers, investors, analysts, and consumers can develop a real understanding of what AR can and cannot do, the future of AR technology is bright, and I look forward to its evolution as an innovative and inspiring medium for creativity, communication, and commerce.</p>
<p>Further background reading suggestions:</p>
<p style="padding-left: 30px;">-<em><a href="http://www.augmentedenvironments.org/blair/2009/11/03/some-thoughts-on-ar/">Thoughts on AR</a>,</em> an excellent November 2009 post on the state of AR from  <a href="http://www.cc.gatech.edu/~blair/home.html">Dr. Blair MacIntyre</a></p>
<p style="padding-left: 30px;">-<a href="http://www.wired.com/beyond_the_beyond/2009/09/augmented-reality-the-ultimate-display-by-ivan-sutherland-1965/"><em>The Ultimate Display</em></a>: The seminal 1965 essay envisioning AR from <a href="http://en.wikipedia.org/wiki/Ivan_Sutherland">Ivan Sutherland</a>, the creator of <a href="http://www.youtube.com/watch?v=mOZqRJzE8xg">Sketchpad</a>, and  the father of computer graphics.</p>
<p style="padding-left: 30px;">-<em>Sutherland, I. E. 1968. A head-mounted three dimensional display. In <em>Proceedings of the December 9-11, 1968, Fall Joint Computer Conference, Part I</em> (San Francisco, California, December 09 &#8211; 11, 1968): </em>Sutherland&#8217;s 1968 paper describing the <a href="http://en.wikipedia.org/wiki/The_Sword_of_Damocles_(virtual_reality)">first AR display</a>.    <a href="http://www.cise.ufl.edu/~lok/teaching/ve-s09/papers/sutherland-headmount.pdf">Download PDF</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.laboratory4.com/2010/01/the-reality-of-augmented-reality/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Augmented Reality Pets</title>
		<link>http://www.laboratory4.com/arpets/</link>
		<comments>http://www.laboratory4.com/arpets/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 06:42:57 +0000</pubDate>
		<dc:creator>Jarrell Pair</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[augmented]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[duck]]></category>
		<category><![CDATA[duckling]]></category>
		<category><![CDATA[ducklings]]></category>
		<category><![CDATA[FLARtoolkit]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pets]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[puppies]]></category>
		<category><![CDATA[puppy]]></category>
		<category><![CDATA[reality]]></category>
		<category><![CDATA[virtual]]></category>

		<guid isPermaLink="false">http://laboratory4.com/?page_id=200</guid>
		<description><![CDATA[
Webcam owners can print a marker, visit a website, and experience virtual pets in their homes.
An innovative way to engage consumers with interactive web promotions and games.
Developed using the FLARToolkit

Experience it Yourself!

Follow the instructions below the videos.



Do you have a webcam?

If so, you can try it out.
First, print out this marker (Adobe Acrobat Reader required).
Plug [...]]]></description>
			<content:encoded><![CDATA[<ul>
<li>Webcam owners can print a marker, visit a website, and experience virtual pets in their homes.</li>
<li>An innovative way to engage consumers with interactive web promotions and games.</li>
<li>Developed using the <a title="FLARToolkit information" href="http://www.insideria.com/2009/07/flartoolkit-and-flarmanager.html">FLARToolkit</a></li>
</ul>
<h3><strong>Experience it Yourself!</strong></h3>
<ul>
<li>Follow the instructions below the videos.</li>
</ul>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/DloSDtniJss&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/DloSDtniJss&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/R6FgLPCmbog&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/R6FgLPCmbog&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<h3><strong>Do you have a webcam?</strong></h3>
<ul>
<li>If so, you can try it out.</li>
<li>First, print out this <a title="Get the Tracking Marker" href="http://www.laboratory4.com/wp-content/uploads/arfashion/fashionmarker.pdf">marker</a> (<a title="Get the Adobe Reader" href="http://www.adobe.com/go/reader">Adobe Acrobat Reader required</a>).</li>
<li>Plug in your webcam</li>
<li>Once the application starts, allow flash to access your camera when it asks, and hold the printed symbol in front of the webcam</li>
</ul>
<h2><a href="http://www.laboratory4.com/wp-content/uploads/arpets"><strong>Click Here to Begin</strong></a></h2>
<h3><strong><a title="See more augmented reality demos" href="http://www.laboratory4.com/ardemos">See More Augmented Reality Demos</a><br />
</strong></h3>
]]></content:encoded>
			<wfw:commentRss>http://www.laboratory4.com/arpets/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Augmented Reality Fashion Show</title>
		<link>http://www.laboratory4.com/arfashion/</link>
		<comments>http://www.laboratory4.com/arfashion/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 22:40:43 +0000</pubDate>
		<dc:creator>Jarrell Pair</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[artoolkit]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fashion magazine]]></category>
		<category><![CDATA[fashion show]]></category>
		<category><![CDATA[FLARtoolkit]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[model]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[runway]]></category>
		<category><![CDATA[runway show]]></category>

		<guid isPermaLink="false">http://laboratory4.com/?page_id=194</guid>
		<description><![CDATA[
Webcam owners can print a marker, visit a website, and experience a fashion show in their own homes.
An innovative feature to engage magazine consumers with interactive web promotions.
Developed using the FLARToolkit

Experience it Yourself!

Follow the instructions below the videos.



Do you have a webcam?

If so, you can try it out.
First, print out this marker (Adobe Acrobat Reader [...]]]></description>
			<content:encoded><![CDATA[<ul>
<li>Webcam owners can print a marker, visit a website, and experience a fashion show in their own homes.</li>
<li>An innovative feature to engage magazine consumers with interactive web promotions.</li>
<li>Developed using the <a title="FLARToolkit information" href="http://www.insideria.com/2009/07/flartoolkit-and-flarmanager.html">FLARToolkit</a></li>
</ul>
<h3><strong>Experience it Yourself!</strong></h3>
<ul>
<li>Follow the instructions below the videos.</li>
</ul>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/8zBdoBcqWLc&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/8zBdoBcqWLc&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/W7Tkx5qrww4&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/W7Tkx5qrww4&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<h3><strong>Do you have a webcam?</strong></h3>
<ul>
<li>If so, you can try it out.</li>
<li>First, print out this <a title="Get the Tracking Marker" href="http://www.laboratory4.com/wp-content/uploads/arfashion/fashionmarker.pdf">marker</a> (<a title="Get the Adobe Reader" href="http://www.adobe.com/go/reader">Adobe Acrobat Reader required</a>).</li>
<li>Plug in your webcam</li>
<li>Once the application starts, allow flash to access your camera when it asks, and hold the printed symbol in front of the webcam</li>
</ul>
<h2><a title="AR Fashion Show Application Page" href="http://www.laboratory4.com/wp-content/uploads/arfashion"><strong>Click Here to Begin</strong></a></h2>
<h3><strong><a title="See more augmented reality demos" href="http://www.laboratory4.com/ardemos">See More Augmented Reality Demos</a><br />
</strong></h3>
]]></content:encoded>
			<wfw:commentRss>http://www.laboratory4.com/arfashion/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Video Ads: The Next Generation</title>
		<link>http://www.laboratory4.com/2009/02/video-ads-the-next-generation/</link>
		<comments>http://www.laboratory4.com/2009/02/video-ads-the-next-generation/#comments</comments>
		<pubDate>Sun, 15 Feb 2009 23:37:26 +0000</pubDate>
		<dc:creator>Jarrell Pair</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[innovid]]></category>
		<category><![CDATA[Interactive video]]></category>
		<category><![CDATA[zunavision]]></category>

		<guid isPermaLink="false">http://laboratory4.com/?p=64</guid>
		<description><![CDATA[Recently, I have run across two technologies that have potential for giving web video advertisers options beyond the widely used preroll, postroll, and overlay ads. The first is from a company called Innovid which enables the integration of clickable virtual products and ad messages into the content of a video scene.  For example, a jewelry [...]]]></description>
			<content:encoded><![CDATA[<p>Recently, I have run across two technologies that have potential for giving web video advertisers options beyond the widely used preroll, postroll, and overlay ads. The first is from a company called <a title="Innovid" href="http://www.innovid.com">Innovid</a> which enables the integration of clickable virtual products and ad messages into the content of a video scene.  For example, a jewelry advertiser could insert clickable rings and necklaces on a table. Check out their demo ad gallery <a title="Innovid Ad Gallery" href="http://www.innovid.com/gallery.php">here</a>.</p>
<p>The second is <a title="Zunavision" href="http://www.zunavision.com">Zunavision</a>, a spin off from the <a title="Stanford AI Lab" href="http://ai.stanford.edu/">Stanford Artificial Intelligence Lab</a>.  <a title="Zunavision" href="http://www.zunavision.com">Zunavision&#8217;s</a> technology allows advertisters to place ads onto the sides of buildings, walls, and other surfaces.  I was very impressed by its ease of use.</p>
<p><strong>Zunavision Demo Video</strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/eNyXwC5YUsc&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/eNyXwC5YUsc&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://www.laboratory4.com/2009/02/video-ads-the-next-generation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

