Posts Tagged ‘Advertising’

The Reality of Augmented Reality

In 2009 augmented reality technology (AR) became mainstream. Though it has been under development for over four decades, in the past year it was prominently featured in major ad campaigns and was on the cover of Esquire. Concurrently, Layar, Wikitude, and a number of AR applications were released for mobile phones.  The future […]

Augmented Reality Pets

Webcam owners can print a marker, visit a website, and experience virtual pets in their homes.
An innovative way to engage consumers with interactive web promotions and games.
Developed using the FLARToolkit

Experience it Yourself!

Follow the instructions below the videos.

Do you have a webcam?

If so, you can try it out.
First, print out this marker (Adobe Acrobat Reader required).
Plug […]

Augmented Reality Fashion Show

Webcam owners can print a marker, visit a website, and experience a fashion show in their own homes.
An innovative feature to engage magazine consumers with interactive web promotions.
Developed using the FLARToolkit

Experience it Yourself!

Follow the instructions below the videos.

Do you have a webcam?

If so, you can try it out.
First, print out this marker (Adobe Acrobat Reader […]

Video Ads: The Next Generation

Recently, I have run across two technologies that have potential for giving web video advertisers options beyond the widely used preroll, postroll, and overlay ads. The first is from a company called Innovid which enables the integration of clickable virtual products and ad messages into the content of a video scene.  For example, a jewelry […]


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