In 2010, we witnessed a number of important developments in the world of digital media and technology. The iPad became the first commercially successful tablet, a new type of computer security threat appeared, and Facebook grew to over 500 million users, just to name a few. As 2011 arrives, here are trends I will […]
Archive for the ‘Advertising’ Category
In 2009 augmented reality technology (AR) became mainstream. Though it has been under development for over four decades, in the past year it was prominently featured in major ad campaigns and was on the cover of Esquire. Concurrently, Layar, Wikitude, and a number of AR applications were released for mobile phones. The future […]
Recently, Doritos began an innovative campaign, Doritos Late Night, in which you can use a webcam and a bag of chips to see a concert appear in your hands. Bags of Doritos have been printed with a computer vision tracking marker which the webcam detects and uses to render a pre-recorded 3D concert. […]
As advertisers increasingly use digital signage, there will be a demand for detailed audience data akin to what is delivered by web analytics systems. Quividi has developed a camera based solution for measuring impressions, watcher counts, and attention time for ads shown on displays inside stores, on sidewalks, and in other out of home locations. […]
Microsoft Research has developed an excellent system for creating mobile readable tags which encode URL’s. Called Microsoft Tag, it can function as an interesting alternative to short codes. The technology and its applications are explained in this video.
Microsoft Tag has recently become publicly available at http://tag.microsoft.com/. Visit http://gettag.mobi/ to obtain a reader for most camera […]
Recently, I have run across two technologies that have potential for giving web video advertisers options beyond the widely used preroll, postroll, and overlay ads. The first is from a company called Innovid which enables the integration of clickable virtual products and ad messages into the content of a video scene. For example, a jewelry […]