Video Ads: The Next Generation
Recently, I have run across two technologies that have potential for giving web video advertisers options beyond the widely used preroll, postroll, and overlay ads. The first is from a company called Innovid which enables the integration of clickable virtual products and ad messages into the content of a video scene. For example, a jewelry advertiser could insert clickable rings and necklaces on a table. Check out their demo ad gallery here.
The second is Zunavision, a spin off from the Stanford Artificial Intelligence Lab. Zunavision’s technology allows advertisters to place ads onto the sides of buildings, walls, and other surfaces. I was very impressed by its ease of use.
Zunavision Demo Video