Video Ads: The Next Generation

Recently, I have run across two technologies that have potential for giving web video advertisers options beyond the widely used preroll, postroll, and overlay ads. The first is from a company called Innovid which enables the integration of clickable virtual products and ad messages into the content of a video scene.  For example, a jewelry advertiser could insert clickable rings and necklaces on a table. Check out their demo ad gallery here.

The second is Zunavision, a spin off from the Stanford Artificial Intelligence LabZunavision’s technology allows advertisters to place ads onto the sides of buildings, walls, and other surfaces.  I was very impressed by its ease of use.

Zunavision Demo Video

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